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But that is only the start. There can be more goals, depending on the specific audiences and the niche. To accomplish any of those goals, your content must get:
- Ranked by search engines
- Found by users
- Read by users
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And for the content to do that, it must be linked.
The concept of linking opens a huge can of worms, in both the content marketing and SEO worlds. Content marketers may object to links altogether, declaring them to be part of the seamy underworld of black hat SEO. SEO marketers, on the other hand, may secretly crave links and surreptitiously buy links.
A key step in the process is testing the software for correct behavior prior to release to end users.
For small scale engineering efforts (including prototypes), ad hoc testing may be sufficient. With this informal approach, the tester does not follow any rigorous testing procedure and simply performs testing without planning or documentation. Conversely, exploratory testing, which involves simultaneous learning, test design and test execution, explores the user interface of the application using as many of its features as possible, using information gained in prior tests to intuitively derive additional tests. The success of exploratory manual testing relies heavily on the domain expertise of the tester, because a lack of knowledge will lead to incompleteness in testing. One of the key advantages of an informal approach is to gain an intuitive insight to how it feels to use the application.
